The mission and purpose of BrokerUp is to empower, support and inspire real estate broker owners in their quests to build ethical, profitable companies.
We do this through BrokerUp, an intensive 12 week management strategy and setup program that broker owners and managers work through with a group of their peers.
Even though the program is 12 weeks, lifetime program access ensures you’re never behind. You can always come back to modules that take more time.
Better yet, additional support opportunities offered through Host Management Group ensure you don’t get stuck.
By going through the BrokerUp Program, you’ll develop clarity around your business goals and strategy, and how you want to operate your business. You’ll establish your whys, and an effective mission and vision for your company.
Throughout the program, you will learn HOW to assess your competition, your finances and make decisions that will lead to profit. You will create a unique business model for your brokerage and a clear value proposition, intended to put you ahead of the competition in your marketplace
From your established ideals and unique business strategy, you’ll develop a clear marketing plan and establish the technological pathways needed to implement. This will help your brokerage reach not only your ideal agent, but your community at large.
Together, we’ll create agent development strategies and procedures, as well as human resources policies and procedures. You’ll also create an employee development and support structure. All of this will be based on your business ideals, mission and strategy, so you’ll be able to run your business in a way that aligns with your values.
Gain clarity on your “Why” and develop details about your “Who”. Determine your core ideals which influence all of the other aspects of your brokerage.
Conduct a complete environmental & competitor analysis. This is going to help you determine HOW and where you’re going to differentiate your brokerage from the masses.
Conduct a financial analysis, set profit goals and make a line item annual budget. You will determine where you stand financially, and from that, where you can go in terms of profitability.
Craft an effective (and useful) company mission and vision that works with your pre-determined ideals and values. Clarifying your mission and vision is going to help you lead your team to success.
Define your unique business strategy to launch ahead of your competition. This module will include the creation of your growth strategy, competitive strategy, financial strategy and more.
Create your unique value proposition that not only incorporates your values, but truly speaks to your ideal agent (and their clients!)
Develop your brand identity: This is how you will express everything we’ve done so far to your agents, employees and your community at large.
Develop your marketing and sales plans, and setup the tech tools to help run your marketing and sales systems.
Solidify your operations management strategy, including policies and procedures, and deciding on what tech tools you need to run your brokerage efficiently and effectively.
Establish your agent and client development programs. Agent hiring, onboarding, offboarding, empowerment, support systems and how you’re going to lead is all covered in this module.
Establish your Human Resources Procedures including your employee development and support programs. Hiring procedures, onboarding, offboarding, advancement procedures are all covered here.
Initiate Transformation Projects. Within the BrokerUp program, you will find areas of your brokerage that need more work. Here is where you’ll determine what projects to initiate, how, and when.
Stefanie has been a shining light in her contributions to my business and our office generally. She is right on the ball with structured sales and marketing processes that help break down what can be complicated tasks into small manageable ones. She is also innovative and creative. Always thinking and open to new ideas to share. We are lucky that she is here...
Stef was able to almost instantly target the weak points in my sales process and provide easy-to-follow solutions to avoid those pitfalls. Working with her has been inspirational, and the brainstorming that has come from our sessions was a fantastic and unexpected bonus! My business (and personal motivation) have skyrocketed since we've started working together and I wouldn't hesitate to recommend her to any businesses or business person. Dara Sklar www.realtysupport.ca & www.real-tours.ca
When Stefanie held relevant sessions on technology for our office, I always made it a point to attend. I was very impressed with her patience and her ability to translate a complex subject into terms that we, as Realtors could understand...no mean feat.
Stefanie has been amazing in helping me at anytime with technology issues and has helped me set up systems with no questions asked. She has also gone out of her way to introduce myself and others into social media programs and beyond. She is awesome.
Stefanie has been there a number of times, when I needed advice regarding my business. She has helped point the way. Empathy, listening, tolerance and many of her traits. She is a great sounding board.
Stefanie is always available to assist with my marketing needs, has great ideas, but best of all LISTENS to my needs, and wants and ALWAYS comes up with a great solution!
Stef has been exceptional in helping not only me but our entire office to keep up with technology and the social aspects of selling real estate in today's marketplace. Always open and smiling with a logical and straightforward solution to any problems I may have. A real pleasure to work with.
I have been a real estate agent for almost 15 years and with RE/MAX most of those years. When Stefanie helped RE/MAX Sea to Sky Real Estate, the work place became a new environment. She introduced new systems and followed through by implemented training programs so agents would be comfortable using these systems. Stefanie has helped me personally many times, from a simple (to her) solution of being stumped with an aspect of social media to reorganizing an entire data base. I have seen other agents besides myself become much more confident and familiar with RE/MAX and other tools.
I have been selling real estate for 38 years and have had a lot of help along the way in developing my business plan and direction. Since Stefanie Hostetter came to our company and assumed the roll of marketing manager my abilities and new positive attitude have soared. She has worked patiently with myself and other agents in our office to embrace current technology and marketing methods and given all of us a whole new excitement for what we do, cheers to you Stefanie and thanks from this "old veteran".
I am a big admirer of Stefanie. From the moment we met, when she was graduating from McGill, I knew this gal was going places. My company had her fiancée's condo for sale and Stefanie was amazing! Always obliging, courteous, sense of humour and responsible. I only discovered a couple of years later that she was also very creative, clever and engaging. At many Luxury Real Estate conferences that I attended, she was always available to help us and her presentations were excellent. Good for you Stefanie. Brian, Tim and I wish you all the best.
Stefanie Hostetter couples her technical and analytical skills with her upbeat, open personality, bringing a breath of fresh air to the Social, Sales and Marketing process. She does a thorough job of understanding her clients and has no fear of thinking outside the box to bring new dimensions and perspectives to the task at hand. Having shared a stage with her, and watched her in action professionally and personally, I have no reservations about recommending her as an effective Team Leader to coordinate and guide your next strategic move.
Stefanie is a remarkable woman and business professional. She is bright, savvy, poised, intelligent, a skilled strategist and a real go getter. She looks beyond the obvious and has an eye for detail. Bundle all of those things together along with her witty personality and it's a home run all of the way around.
Stefanie of Host Management Group was instrumental in providing knowledge and direction to get Lighthouse's online presence up and running. She has an amazing ability to 'simplify' the process, thus removing the overwhelm and providing her clients with effective strategy, comprehensive know-how and the a vast array of tools to organize and execute. Whether to set up sales strategies or provide customized team training, she comes with my highest recommendation.
Stefanie has great energy and when combined with her knowledge she engages our REALTORS® in a way that makes them all better salespeople. Her hands on approach with an accountability aspect encourages salespeople to reach and surpass their goals.